Writing for the web is a different skill to writing for editorial copy for print media. Producing digital content is all about 'readability' and 'optimisation'. When it comes to pages ranking highly on Google, web crawlers rule. Punchy sentences are the order of the day. And when it comes to readability and optimisation, we have a wealth of experience and some handy online tools.
We can help with:
Tone of voice
Meta description tags (a summary of what a particular page is about)
Snippets (the description of your page as shown in a search result on Google)
Slugs (the part at the end of a UR that identifies the web page)
UK English or US English, as appropriate.
CASE STUDY: PHONAK AND HEARING LIKE ME (ANGIE)
In 2012, I was hired as a blogger for Phonak's community blog, Open Ears. I wrote about my experiences of living with hearing loss, summarised medical research papers, and reviewed hearing technology. I'm now a member of the editorial team of Open Ears' successor, HearingLikeMe.com. In addition to being one of the writers, I am responsible for the optimisation of all the blog posts.
As a team, we plan content on a monthly basis. We aim for a mix of news, lifestyle, and celebrity content in addition to 'always on' content about hearing loss and hearing technology.
"I have had the pleasure of working with Angie for over five years, in her role of freelance writer for Phonak. Angie always meets deadlines, even those with quick turnaround, and she has excellent writing skills in various content forms, including blog posts, personal narratives, and summaries of scientific research.
"We also collaborate closely with Angie’s Twitter campaign #HearingLossHour, a global Twitter conversation that she has developed and managed on her own. Phonak and HearingLikeMe are happy to collaborate and sponsor this campaign, as part of an important digital marketing tool and way to provide engaging conversations around hearing loss.
"Angie is a pleasure to work with, and would be a great asset for any editorial or digital marketing team."
Jill von Bueren, Editor-in-Chief, www.HearingLikeMe.com