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We help businesses build their reputation through the media. By getting to know you, we'll help discover the positive messages about your business and translate them into media stories.​


Our services include:

  • Press releases

  • Editorial copy

  • Advertorial copy


Our experience as freelance journalists means that we have honed our skills in tailoring pitches to editors of both printed and online magazines, and we have an excellent track record in producing feature articles on a range of topics:


  • The Scottish Borders

  • Travel destinations

  • Visitor attractions

  • Accommodation

  • Artisan food and drink

  • Dining experiences

  • Artists and makers

  • Scuba diving

  • Dog-friendly accommodation

  • Dog accessories​

We can help you reach your target audience


"Angie is our PR guru. We don't know what we'd do without her."

Laura Adamson, Marketing Manager, Live Borders

"Bookings have never been so good! Angie and Richard are a great team who really help promote your business and increase sales - plus they are genuinely nice people. Angie has a lovely fresh style of writing, which is engaging, amusing and really conjures up the essence of a place -a joy to read. Coupled with Richard’s fabulous photography, it’s a winning combination. I highly recommend Aspinall Ink to anyone who wishes to promote their business in a highly effective way."

Suzanne Mitchell, Swaledale Country Holidays, North Yorkshire

We were successful in getting her business, Swaledale Country Holidays, listed as 'No. 2' in The Times' Fifty best winter weekend in the UK.


“It was great to work with Richard. He has shown much interest towards the subject and made sure to capture our ideas and proposals with great perceptiveness. He is a very gifted underwater photographer.”

Simone Höch, General Manager, Mövenpick Resort El Quseir , Egypt


"On behalf of the management team of Starwood Hotels Mauritius, I would like to thank Aspinall Ink for their active support of promoting our resort, Le Meridien Ile Maurice through their travel articles and via social media.  The engaging and objective approach in their articles, combined with a personal and accurate description of the resort, and excellent photos, perfectly capture our ‘product feel’.  I have really appreciated the emotion which came out from reading their reviews and remain confident that future guests will identify with the articles, which will lead them to live the same experience within our resort.  It was indeed a great pleasure to meet with Angie and Richard."

Ron Bhoyroo, Marketing and Communications Manager, Starwood Hotels and Resorts, Mauritius

"Angie and Richard have each published numerous articles about The Deep. Angie's writing is both refreshing and lively, perfectly aimed at her chosen audience. Richard writes informatively and gives a lively take on our attraction, accompanied by his beautiful images - in particular bringing our behind the scenes to life for the hobbyist community. Their articles have appeared in numerous print and online publications. Their care taken to further the reach of their features via social media is excellent. We are always delighted to welcome the Aspinalls to The Deep and have been thrilled with their stunning words and pictures."

Linda Martin, Marketing Manager, The Deep, Hull


"I just wanted to say thank you so much for the lovely six-page review. This is absolutely fantastic, I didn’t dream that we would get so much coverage. It looks fantastic." 

Jayne Potter, The Black Swan Hotel, Helmsley, North Yorkshire


"Angie and Richard are a great team! Informative writing combined with lovely photos help to explain what our small company is all about. Working with Aspinall Ink was easy. They worked very hard to understand what we wanted from them. This required patience and adaptability as we were vague and unsure at times. Angie has worked really hard to promote our company on Facebook and Twitter helping explain to us what she believed we needed to do in the future to promote our company. We would not hesitate in recommending Aspinall Ink in the future to similar companies." 

Xania Wear, Wearactive, Vis, Croatia

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